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What your Mission Statement Says About You

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What is a mission statement, exactly, and why do we need one? It is one of the four primary characteristics of a successful organization. It helps define who your organization is in addressing your company’s purpose, business goals, and values. These three statements should make up your mission statement and help to thoroughly characterize who you and your company are and what your goals are, as well:

Purpose Statement– What does your organization seek to accomplish? What do you want the ultimate result of your work to be? Why does this company exist? This shows that you know exactly where you are headed and are focused.

A purpose statement also typically includes these two phrases:

  • A problem or condition to be changed is identified.
  • A statement, such as to decrease, to increase, to eliminate, to prevent, etc..

Business Statement– This outlines the programs or activities your organization does in order to execute its purpose. What is your company going to do to accomplish your purpose?

Often the phrase “to provide” is used when creating a business statement with the addition of “through” or “by”. Make sure to only include the ideas that are the most important and vital to your company’s purpose. This shows that you are goal seeking and shows exactly what you will do in order to accomplish your goal.

Values Statement– What values do you and the people you hire have in common? What is the core to your organization’s beliefs? This will guide you in aspects from your every day endeavors, to when your company is struggling and needs a guiding light. Showing your values in your mission statement shows that you work for the people instead of yourself, which builds trust and credibility.

Some of these values may include, for example:

  • Diversity
  • Honesty
  • Integrity
  • Innovation
  • Dedication to excellent services.. etc.

Aside from the three statements mentioned above as to what should make up your mission statement, it is wise to ask yourself the following:

  • What makes you and your company stand out from the rest and be unique in its quality, services, etc…?
  • What need or problem is your organization trying to solve or address?
  • Who benefits from the outcome of your work, and why are they important?

In establishing a strong mission statement, your company can spearhead into a future of productivity, satisfaction, and overall morale. Your potential employees will see that you are a business first, know exactly what you stand for before considering working for you, and determine whether or not he/she and your company are a proper match. Your current employees will find the drive and motivation they need in order to provide the most adequate service for you and your clients while establishing a strong relationship with your organization.

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